Why Every CEO Needs to Become a Chief Resilience Officer in the Age of Permanent Crisis

Imagine this:

The economy shifts.
Your industry takes a hit.
A key leader burns out.
AI disrupts your business model.

And suddenly—everything feels uncertain.

This isn’t a hypothetical. It’s the reality CEOs are waking up to every single day.

Welcome to the Era of “Perma-Crisis”

In a recent article, McKinsey calls our current reality what it is: a state of permanent crisis—or “perma-crisis.” It’s a new normal defined by nonstop disruption, uncertainty, and pressure.

And here's the wake-up call:

84% of CEOs feel underprepared for the next major disruption.

The truth is, most organizations are still running on outdated leadership models that fail when tested by real crisis. Teams fracture under stress. Leaders burn out. Innovation slows. Cultures crumble.

But there’s a better way forward.

Introducing: True North Radical Resilience

At True North Radical Resilience, we empower CEOs and leadership teams to thrive—not just survive—through disruption.

Our battle-tested framework helps leaders build a company built for the storm.

Here’s what that looks like:

✅ You (the CEO) step into your role as Chief Resilience Officer
✅ You shift from reacting to chaos to building unshakable foundations
✅ Your executive team aligns around a shared identity and purpose
✅ Your culture transforms into one that turns pressure into performance
✅ Your business becomes a beacon of clarity and innovation in an uncertain world

Why Resilience Is the New Competitive Advantage

📌 McKinsey urges leaders to embed resilience not just in crisis response—but into the daily vision of the business.
📌 Harvard Business Review found companies that invested in resilience training during COVID saw nearly 400% ROI.

Resilience isn’t a “nice-to-have.” It’s the difference between companies that weather the storm—and those that emerge stronger from it.

This Is Your Moment to Lead Differently

If you're tired of leadership training that wears off in six weeks...
If you know your organization is meant for more than just survival...
If you want to lead in a way that others follow through anything...

Then now is the time to act.

At True North Radical Resilience, we guide you and your team to operate from:

✨ Identity-driven clarity
🚀 Purpose alignment
🔒 High-performance culture foundations

Let’s Talk

If you want to be prepared to grow through whatever inevitable obstacles, crises, or disruptions come next...

Reply with: “I’m ready.”
We’ll schedule a discovery call to map out your resilience strategy.

You were made to lead in this storm.
We’re here to make sure you have the map.

—

With respect and conviction,
Dr. Andy Garrett
Founder, True North Radical Resilience